In 2017, Google and Temasek jointly released the Southeast Asia E-Commerce Report. The report shows that Southeast Asia is the fastest-growing region in the world. By 2020, the number of Internet users will reach 480 million, which is close to 80% of the current Southeast Asian population. ; In the next ten years, the compound annual growth rate of e-commerce will be around 32%; by 2025, the scale of the e-commerce market in Southeast Asia will reach 88 billion US dollars. This market has a population of 650 million. Among them, Indonesia is the fourth most populous country in the world. In the next five years, Indonesia's market alone will increase by more than eight times. All authoritative data point to the same conclusion: Currently, Southeast Asia is in a stage of the rapid growth of e-commerce.
In China, e-commerce has penetrated into every aspect of everyone’s life and consumption, from daily necessities, food, medicine, etc., but although Thailand has developed to a certain extent in various fields, the products that everyone buys on e-commerce are still limited, mainly Clothing, personal care, and electronics. Moreover, Thailand's current e-commerce is concentrated in Bangkok and other cities with more developed express logistics. In 2017, in Thailand's B2C e-commerce product category, sales volume was approximately US$8 billion, accounting for 6% of total retail sales. The sales volume of products in China in the same year was more than US$5 trillion a year. Thailand is far behind China. Generally speaking, Thailand has grown very rapidly, but there is still a lot of room for development.
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